EnterpriseStudio work
Maybelline Air
POV: a window seat on Maybelline Air, with Sky Tubes mascara standing above the clouds.
- By WHY.CGI
- AI UGC concept film
- 10s film
- Made with AI
About the project
POV: you booked a window seat on Maybelline Air. A concept film for Maybelline’s Sky Tubes mascara, where the name does the briefing: the tube and its wand stand above the clouds like towers over the skyline, seen from a seat by the wing.
The film opens as a phone clip anyone might have shot from a plane, and the product arrives inside that reality rather than on top of it: a real window, a real wing, the light of the actual sky, and the mascara scaled up to the city behind it.
Built with a mixed-media pipeline of live footage, the product in 3D and generative AI working together, and cut vertical for the feed, so the reveal lands in the first second.
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